Journalists examine the “solution aversion” response to climate science
DOI: 10.1063/PT.5.8082
A 10 November New York Magazine article
In examining the new term and the academic study, magazine author Jesse Singal
Six weeks earlier, Singal had linked social science to climate technopolitics in a piece
If climate activists are serious about doing anything other than preaching to the choir, they’re going to have to understand that messages that feel righteous and work on liberals may not have universal appeal. To a liberal, the system isn’t working and innocent people will suffer as a result—these are blazingly obvious points. But conservatives have blazingly obvious points of their own.
In his November article, Singal wrote:
Many conservatives believe in free markets and limited government. Generally speaking, the most well-known potential solutions to the problems posed by climate change involve increased regulation. So [study coauthors Troy] Campbell and [Aaron] Kay posited a link between the two: if they could manipulate how the online skeptics in their study viewed the likely solutions to climate change, maybe those respondents would be more likely to trust the science.
Sure enough, that’s what happened: overall, self-identifying Republicans in the study were a lot less likely to say they thought humans were causing climate change, but when the problem was paired with a “free market friendly solution” rather than a “government regulation solution,” a significant gap opened up.
Singal calls solution aversion “an intriguing new idea” and believes the study opens up “a promising new avenue for explaining why people come to such different conclusions” on climate. Newsmax emphasized that perceived newness via the verb in its headline: “Research reveals root of GOP aversion to climate science.” And indeed the academic study itself—a full copy of which coauthor Campbell kindly e-mailed to me—uses the word novel a few times. It qualifies the newness claim, however, at the end, where it stipulates that “although the solution aversion model proposed and tested here offers a novel perspective, it does so in a way that also complements much previous theory and research.”
Campbell explained to me that solution aversion “puts a label and framework around a concept that has been suggested generally by motivated reasoning theory and more directly by some recent work in motivated skepticism of environmental science.” He added that the “contribution of this project comes in the way it synthesizes past work, provides controlled empirical tests in multiple domains, and shows how these biases may manifest in some of the most debated issues of modern times.”
In a blog posting
At the New York Times, Dot Earth science columnist Revkin has recognized that mountain of evidence for a long time. He monitors, assesses, and reports on the evolving states of climate science and climate politics. In 2011, he lamented
Revkin came back to the mountain of evidence in his 10 November 2014 column
At the end of that piece, Mooney observes that “we probably shouldn’t assume based on [the Campbell and Kay study] that running out and singing the praises of clean energy and green tech, framed as a free-market solution, would actually work to depolarize the climate issue.” His final line emphasizes: “Still, it is very useful to bear in mind that often, when we appear to be debating science and facts, what we’re really disagreeing about is something very different.”
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Steven T. Corneliussen, a media analyst for the American Institute of Physics, monitors three national newspapers, the weeklies Nature and Science, and occasionally other publications. He has published op-eds in the Washington Post and other newspapers, has written for NASA’s history program, and is a science writer at a particle-accelerator laboratory.