Tech company abandons e-reader plans

Nature : Plastic Logic has given up plans to produce its own e-reader. Founded in 2000 as a spin-off from Cambridge University’s Cavendish Laboratory, the company had been working to develop a flexible, rugged product for schoolchildren, but it proved not to be financially viable. According to Indro Mukerjee, Plastic Logic’s CEO, the company will now focus on developing its organic-electronics technology and market that to other companies and e-book makers.