The march of change
DOI: 10.1063/pt.blrx.xuno
I’ve been at Physics Today for 25 1/2 years. When I joined the staff, the Physics Today website—indeed, the Web as we know it today—was in its infancy. Google was newly incorporated. Webpages were static. “Physics Today” meant Physics Today the magazine, its sole incarnation.
The world of publishing has changed radically since then. Many of us are omnivorous consumers of content, and content can now be found in vastly more places—and in vastly more forms. Physics Today has certainly evolved, too, especially in the digital space, with online-only content, webinars, and more.

The mission of Physics Today, though, remains the same: to be a unifying influence across the many subdisciplines in the physical sciences. If you receive the magazine, chances are you belong to at least one of the 10 professional societies that are part of the American Institute of Physics federation. Those societies span a rich variety of fields: physics, astronomy, optics, medical physics, acoustics, meteorology, and more. Our challenge is to provide diverse content that is informative and engaging to most people across most fields most of the time. Only by doing that can we live up to our mission to be a unifying influence.
Last year marked Physics Today’s 75th anniversary. That milestone prompted not only a look back at where we came from but also a look forward to where we are going. Audience feedback and much deep introspection have led us to evolve how we approach our mission and, in particular, how we can better satisfy your curiosity and better cover the breadth and richness of the physical-sciences enterprise. Some of the resulting changes are already showing.
As I wrote in last December’s issue, obituaries are now only online
Those changes, however, enable us to meet what is by far the most common request we’ve received from reader surveys: providing more coverage about advances in fields outside one’s own—that is, across the full gamut of research areas. After all, part of what unites us as a community is our curiosity and sense of wonder. So starting this month (page 17
Another integral part of what unites us is our shared experience of being a scientist and of being co-inheritors of a rich, fascinating scientific heritage. Over the course of 2024, you’ll start seeing more reporting not just of new science but also of scientists. Science doesn’t progress in a vacuum; it can’t—and shouldn’t—be separated from the people who conduct it. Other changes are also in the works for this year.
The forefront of science is continually advancing; Physics Today will be too. We always welcome your input and feedback, whether on reader surveys, at conferences, or sent to us at pteditors@aip.org